Abu Dhabi is one of the Middle East's premier destinations for trade shows, conferences, and industry exhibitions. ADNEC (Abu Dhabi National Exhibition Centre) hosts hundreds of events annually, attracting exhibitors from across the region and the world. In this competitive environment, your exhibition stand is your most powerful sales tool — and it needs to work hard.

At Point to Point Advertising Designs LLC, we design and fabricate exhibition stands for businesses of all sizes, from compact 3×3 metre shell scheme upgrades to custom-built double-deck pavilions.

Types of Exhibition Stands

Shell Scheme Upgrades

Most trade shows provide a basic shell scheme — a modular framework of aluminium poles and panels. A shell scheme upgrade transforms this blank canvas into a branded environment using printed fabric walls, custom counters, lighting, and display graphics. Cost-effective and quick to install.

Modular Display Systems

Lightweight aluminium frame systems with fabric or rigid panel infills. Modular stands are reusable, reconfigurable, and easy to transport — ideal for businesses that exhibit at multiple events throughout the year.

Custom-Built Stands

Bespoke stands designed and built specifically for your brand and exhibition space. Custom builds offer complete creative freedom — curved walls, multi-level structures, integrated AV, product display areas, and meeting rooms. The highest-impact option for major trade shows.

Pop-Up Displays

Portable, self-assembling fabric or graphic panel systems for smaller events, roadshows, and in-store activations. Can be set up by one person in under 30 minutes.

Outdoor Exhibition Structures

Tensile fabric structures, branded gazebos, and modular outdoor pavilions for outdoor events, product launches, and roadside activations.

Key Design Principles for Exhibition Stands

Visibility from a distance Your stand needs to attract attention from across a busy exhibition hall. Large-format graphics, bold typography, and strategic lighting are essential. Visitors typically decide whether to approach a stand within 3–5 seconds of seeing it.

Clear brand hierarchy Your company name and logo should be visible from multiple directions and at height. Hanging signs above the stand ensure visibility even when the floor is crowded.

Open, inviting layout Stands with open frontages and clear sightlines into the space attract more visitors than closed, booth-like structures. Avoid placing furniture or counters as barriers at the entrance.

Functional zones Divide your stand into distinct areas: a reception/greeting zone, a product display or demonstration area, and a private meeting space for serious conversations.

Lighting Exhibition halls are often poorly lit. Integrated spotlights, LED strips, and backlit graphics dramatically improve the visual impact of your stand and draw attention from a distance.

Materials and Production

We produce exhibition stand components using a range of materials suited to the UAE's requirements:

• Aluminium extrusion systems — lightweight, strong, and reusable
• Fabric graphics — dye-sublimation printed stretch fabric for seamless, wrinkle-free displays
• Rigid panels — foam board, Dibond, and acrylic for premium graphic displays
• MDF and timber — for custom furniture, counters, and structural elements
• LED lighting — integrated into counters, display cases, and overhead structures

Planning Your Exhibition Stand

Start early For major events at ADNEC, we recommend beginning the design process at least 6–8 weeks before the event. Custom builds require longer lead times.

Know your space Obtain the exact floor plan and shell scheme specifications from the event organiser before briefing your stand designer. Corner plots, island stands, and inline positions each have different design requirements.

Set a clear objective Are you launching a product, generating leads, building brand awareness, or meeting existing clients? Your objective should drive every design decision.

Plan for logistics Consider how the stand will be transported, stored, and set up. Modular systems that pack into flight cases are ideal for businesses that exhibit regularly.

ADNEC and Abu Dhabi Venue Requirements

ADNEC has specific regulations for exhibition stand construction, including height restrictions, structural requirements, and electrical specifications. We are familiar with ADNEC's contractor guidelines and handle all necessary approvals as part of our service.

We also work at other Abu Dhabi venues including the Abu Dhabi National Convention Centre, Yas Island venues, and hotel ballrooms across the emirate.

Planning your next exhibition? Contact us for a free stand design consultation.

• WhatsApp: +971 56 923 8708
• Phone: +971 2 621 3369
• Email: info@pointtopoint.ae | cs@pointtopoint.ae | cs@pointtopointuae.com
• Musaffah 39, Industrial Area, Abu Dhabi